Keychains Are Powerful Marketing Tools
Much like lanyards, keychains harness the most powerful marketing strategy out there: Word of mouth. According to Nielsen, after polling 60 countries, up to 92% of consumers placed the highest level of trust in word-of-mouth recommendations from people they know. Therefore, it is important to master the art of connecting with your fans. Making a good impression counts!
A keychain is something that will be frequently made visible to just about anyone. Think about all the places people leave or use their keys! A well designed and useful key chain will consequently stay with a person for years.
So how do I design a keychain that people will love?
Here are three useful tips to help you design the perfect keychain for your business.
- Choose complimentary colors. If you look at a color wheel, complementary colors will always be opposite of each other. As a result, these are the most pleasing combinations to the human eye.
- Keep it practical. Anyone can appreciate a useful gift. Flashlights, bottle openers, and carabiners are excellent places to start. Remember to design around the theme your business specializes in.
- Keep your brand visible. You want to impact your customers in a such a way that they remember why they love your company!
Following these tips will give your customers something memorable that will be a great reputation builder.
We would love to help you build lasting relationships with your clients.
We offer free quotes, so send us your design ideas!